From mistaken identity to owning the answer
Meet Katya — an animation graduate building a career in a crowded London creative scene. When studios, collaborators and recruiters looked her up through AI, the answer they got was either “not a public figure” or someone else entirely. Here's what changed once we rebuilt her AI presence — shared with her permission.
Asked “who is Ekaterina Yushkina?”, Google's AI wasn't sure she was a real public figure at all — and mixed her up with a hospitality professional at a Moscow hotel. For a creative trying to get discovered, that's an invisible (or wrong) first impression, made before anyone ever reaches her work.
What we did
We rebuilt the footprint the AI engines learn from: a clean, structured portfolio site as the canonical source of truth, consistent naming and bios across every profile that mentions her, and the right signals connecting them so the engines could tell which “Ekaterina” is which. No fabrication — just making the real, verifiable story easy for AI to find, trust and cite.
Now the AI leads with the correct person — “an animator and digital artist based in London” — with her real education and work, and it cites her own sources. The wrong matches drop to a footnote. Anyone researching her through AI meets the version she chose.
Want to see what AI says about you?
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